/* Local Lab Digital: Google Business Profile Playbook series */

:root{
  --orange:#f4741f;
  --orange-dark:#d9600f;
  --orange-light:#fff1e6;
  --ink:#14151a;
  --ink-soft:#4a4c56;
  --line:#e7e5e1;
  --bg:#fbfaf8;
  --card:#ffffff;
  --radius:18px;
  --shadow:0 10px 30px -12px rgba(20,21,26,0.15);
  --max:1080px;
}
*{box-sizing:border-box;min-width:0;}
html{scroll-behavior:smooth;}
html,body{overflow-x:hidden;}
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:'Poppins',sans-serif;
  font-weight:400;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block;}
a{color:inherit;}
.wrap{max-width:var(--max);margin:0 auto;padding:0 32px;}
@media (max-width:640px){.wrap{padding:0 20px;}}

h1,h2,h3,h4{
  font-family:'Poppins',sans-serif;
  font-weight:700;
  line-height:1.15;
  margin:0;
  letter-spacing:-0.01em;
}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(251,250,248,0.88);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav .wrap{
  display:flex;align-items:center;justify-content:space-between;
  height:76px;
}
.nav .brand{display:flex;align-items:center;gap:10px;text-decoration:none;}
.nav .brand img{height:58px;}
.nav-links{display:flex;gap:6px;align-items:center;}
.nav-links a{
  font-size:13.5px;font-weight:600;text-decoration:none;
  padding:9px 16px;border-radius:999px;color:var(--ink-soft);
  transition:background .15s, color .15s;
}
.nav-links a:hover{background:var(--orange-light);color:var(--orange-dark);}
.nav-links a.active{background:var(--ink);color:#fff;}
.nav-cta{
  font-size:13.5px;font-weight:700;text-decoration:none;
  background:var(--orange);color:#fff;
  padding:10px 20px;border-radius:999px;
  white-space:nowrap;
}
@media (max-width:860px){
  .nav-links{display:none;}
  .nav .wrap{height:64px;}
}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;padding:72px 0 90px;}
.hero .blob{
  position:absolute;border-radius:50%;
  background:radial-gradient(circle at 30% 30%, var(--orange) 0%, rgba(244,116,31,0.0) 70%);
  opacity:0.5;filter:blur(10px);z-index:0;
}
.hero .blob-a{width:520px;height:520px;top:-220px;right:-160px;}
.hero .wrap{
  position:relative;z-index:1;
  display:grid;grid-template-columns:1.1fr 0.9fr;gap:56px;align-items:center;
}
.badge{
  display:inline-flex;align-items:center;gap:8px;
  background:var(--orange-light);color:var(--orange-dark);
  font-size:12.5px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;
  padding:8px 16px;border-radius:999px;margin-bottom:22px;
}
.hero h1{font-size:44px;margin-bottom:20px;}
.hero h1 .accent{color:var(--orange);}
.hero .sub{
  font-size:16.5px;color:var(--ink-soft);max-width:520px;margin-bottom:28px;
}
.hero-points{display:flex;flex-direction:column;gap:12px;margin-bottom:8px;}
.hero-points .point{
  display:flex;gap:10px;align-items:flex-start;font-size:14px;font-weight:500;
}
.hero-points .point .tick{
  flex:none;width:22px;height:22px;border-radius:50%;
  background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;
  font-size:12px;margin-top:1px;
}
.hero-image-wrap{position:relative;}
.hero-image-wrap img{
  border-radius:var(--radius);box-shadow:var(--shadow);
  width:100%;aspect-ratio:4/3;object-fit:cover;
}
.hero-time-card{
  position:absolute;left:-24px;bottom:-24px;
  background:var(--card);border-radius:14px;box-shadow:var(--shadow);
  padding:16px 20px;display:flex;gap:12px;align-items:center;
}
.hero-time-card .num{font-size:26px;font-weight:800;color:var(--orange);line-height:1;}
.hero-time-card .lbl{font-size:11.5px;color:var(--ink-soft);font-weight:600;line-height:1.3;}

@media (max-width:900px){
  .hero .wrap{grid-template-columns:1fr;gap:40px;}
  .hero h1{font-size:32px;}
  .hero-image-wrap{order:-1;}
  .hero-time-card{left:16px;bottom:-20px;}
}

/* ---------- intro ---------- */
.section{padding:64px 0;}
.eyebrow{
  display:block;color:var(--orange-dark);font-weight:700;font-size:13px;
  letter-spacing:0.08em;text-transform:uppercase;margin-bottom:10px;
}
.section h2{font-size:32px;margin-bottom:22px;max-width:720px;}
.intro-text p{font-size:15.5px;color:var(--ink-soft);max-width:700px;margin:0 0 16px;}
.disclaimer{
  font-size:13px;font-style:italic;color:#7a7c86;max-width:700px;
  border-left:3px solid var(--line);padding-left:14px;margin-top:24px;
}

/* ---------- updates timeline ---------- */
.updates{background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.updates-head{text-align:left;margin-bottom:48px;}
.timeline{list-style:none;margin:0;padding:0;position:relative;}
.timeline::before{
  content:"";position:absolute;left:27px;top:8px;bottom:8px;width:2px;
  background:var(--line);
}
.update-item{
  display:grid;grid-template-columns:56px 1fr;gap:28px;
  position:relative;margin-bottom:52px;
}
.update-item:last-child{margin-bottom:0;}
.update-num{
  position:relative;z-index:1;
  width:56px;height:56px;border-radius:50%;
  background:var(--ink);color:#fff;
  display:flex;align-items:center;justify-content:center;
  font-size:22px;font-weight:800;flex:none;
}
.update-item.is-last .update-num{background:var(--orange);}
.update-body{padding-top:4px;}
.update-meta{
  display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-bottom:8px;
}
.update-time{
  font-size:11.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.04em;
  background:var(--orange-light);color:var(--orange-dark);
  padding:5px 11px;border-radius:999px;
}
.update-order{font-size:12px;color:#9a9ca5;font-weight:600;}
.update-body h3{font-size:23px;margin-bottom:14px;}
.why-box{
  background:var(--bg);border:1px solid var(--line);border-radius:12px;
  padding:16px 18px;font-size:14.5px;color:var(--ink-soft);margin-bottom:18px;max-width:680px;
}
.why-box strong{color:var(--ink);}
.update-body h4{
  font-size:13px;text-transform:uppercase;letter-spacing:0.05em;color:var(--ink);
  margin:0 0 12px;
}
.update-body ul{margin:0 0 16px;padding-left:0;list-style:none;max-width:680px;}
.update-body ul li{
  font-size:14.5px;color:var(--ink-soft);padding-left:26px;position:relative;margin-bottom:10px;
}
.update-body ul li::before{
  content:"";position:absolute;left:0;top:8px;width:8px;height:8px;border-radius:2px;
  background:var(--orange);
}
.update-outcome{font-size:14.5px;color:var(--ink-soft);max-width:680px;}
.example-box{
  background:var(--ink);color:#fff;border-radius:12px;padding:18px 20px;
  font-size:14px;line-height:1.7;max-width:680px;margin-bottom:16px;
}
.example-box strong{color:var(--orange);}

@media (max-width:640px){
  .update-item{grid-template-columns:44px 1fr;gap:18px;}
  .update-num{width:44px;height:44px;font-size:18px;}
  .timeline::before{left:21px;}
}

/* ---------- closing ---------- */
.closing{background:var(--orange-light);}
.closing .wrap{max-width:760px;}
.closing p{font-size:15.5px;color:var(--ink-soft);margin:0 0 18px;}
.closing p strong{color:var(--ink);}
.closing .kicker{
  font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:0.05em;color:var(--orange-dark);
}

/* ---------- CTA ---------- */
.cta{
  background:var(--ink);color:#fff;text-align:center;padding:88px 0;
}
.cta h2{color:#fff;font-size:38px;max-width:640px;margin:0 auto 30px;}
.btn{
  display:inline-block;background:var(--orange);color:#fff;
  font-weight:700;font-size:15px;text-decoration:none;
  padding:16px 36px;border-radius:999px;margin-bottom:34px;
  transition:transform .15s;
}
.btn:hover{transform:translateY(-2px);}
.contact{font-size:14px;color:#c7c8cf;line-height:2.1;}
.contact a{text-decoration:none;color:#fff;font-weight:600;}

/* ---------- footer ---------- */
footer.site-footer{
  padding:32px 0;text-align:center;font-size:12.5px;color:#9a9ca5;
}

/* ---------- placeholder notice (for un-filled versions) ---------- */
.placeholder-notice{
  background:#fff8ec;border:1px dashed #e8b878;border-radius:14px;
  padding:22px 24px;font-size:14px;color:#8a5a17;max-width:700px;margin:0 0 40px;
}
.placeholder-notice strong{display:block;margin-bottom:4px;color:#6e4610;}

/* ---------- landing page (index) ---------- */
.landing-hero{padding:100px 0 70px;text-align:center;}
.landing-hero .badge{display:inline-flex;}
.landing-hero h1{font-size:46px;max-width:760px;margin:0 auto 20px;}
.landing-hero .sub{font-size:16.5px;color:var(--ink-soft);max-width:600px;margin:0 auto;}
.version-grid{
  display:grid;grid-template-columns:repeat(2,1fr);gap:24px;padding-bottom:90px;
}
@media (max-width:760px){.version-grid{grid-template-columns:1fr;}}
.version-card{
  background:var(--card);border:1px solid var(--line);border-radius:var(--radius);
  padding:32px;text-decoration:none;color:var(--ink);
  display:flex;flex-direction:column;gap:14px;
  transition:transform .15s, box-shadow .15s, border-color .15s;
}
.version-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:transparent;}
.version-card .tag{
  font-size:11.5px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;
  color:var(--orange-dark);
}
.version-card h3{font-size:22px;}
.version-card p{font-size:14px;color:var(--ink-soft);margin:0;}
.version-card .go{
  margin-top:auto;font-size:13.5px;font-weight:700;color:var(--orange-dark);
  display:flex;align-items:center;gap:6px;
}

/* ---------- opt-in page ---------- */
.optin-section{padding:64px 0 100px;}
.optin-wrap{max-width:600px;margin:0 auto;padding:0 24px;}
.optin-badge{
  display:inline-block;background:var(--orange-light);color:var(--orange-dark);
  font-size:11.5px;font-weight:700;letter-spacing:0.06em;text-transform:uppercase;
  padding:7px 14px;border-radius:999px;margin-bottom:20px;
}
.optin-wrap h1{font-size:38px;line-height:1.12;margin-bottom:20px;}
.optin-wrap h1 .highlight{
  color:var(--orange);
  text-decoration:underline;text-decoration-color:var(--orange);text-decoration-thickness:3px;
  text-underline-offset:6px;
}
.optin-wrap .sub{font-size:15.5px;color:var(--ink-soft);margin-bottom:26px;}
.pill-row{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:32px;}
.pill{
  display:inline-flex;align-items:center;gap:7px;
  background:var(--card);border:1px solid var(--line);border-radius:999px;
  padding:8px 14px;font-size:12.5px;font-weight:700;
}
.pill .check{color:#1f8a4c;font-size:12px;}
.feature-list{list-style:none;margin:0 0 44px;padding:0;}
.feature-list li{
  border-left:3px solid var(--orange);
  padding:2px 0 2px 16px;margin-bottom:20px;
  font-size:14.5px;color:var(--ink-soft);line-height:1.55;
}
.optin-card{
  background:var(--card);border-radius:var(--radius);box-shadow:var(--shadow);
  padding:36px;
}
.field{margin-bottom:18px;}
.field label{
  display:block;font-size:11.5px;font-weight:700;letter-spacing:0.05em;text-transform:uppercase;
  color:var(--ink-soft);margin-bottom:8px;
}
.field input, .field select{
  width:100%;padding:13px 14px;border:1px solid var(--line);border-radius:10px;
  font-family:'Poppins',sans-serif;font-size:14.5px;color:var(--ink);
  background:#fff;
}
.field input:focus, .field select:focus{outline:2px solid var(--orange);outline-offset:1px;}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%234a4c56' stroke-width='1.6' fill='none' fill-rule='evenodd'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;padding-right:36px;}
.btn-dark{
  display:flex;align-items:center;justify-content:center;gap:8px;
  width:100%;background:var(--ink);color:#fff;border:none;
  font-family:'Poppins',sans-serif;font-weight:700;font-size:15px;
  padding:16px 20px;border-radius:12px;cursor:pointer;margin-top:6px;
  transition:opacity .15s;
}
.btn-dark:hover{opacity:0.88;}
.optin-finePrint{text-align:center;font-size:12px;color:#9a9ca5;margin-top:14px;}
.optin-status{text-align:center;font-size:13px;margin-top:12px;display:none;}
.optin-status.show{display:block;}
.optin-status.error{color:#c0392b;}
.optin-status.loading{color:var(--ink-soft);}
