CASE STUDY · PLATINUM PROPERTY SERVICES PORT DOUGLAS
Making the path to direct booking simpler
BACKGROUND
Platinum Property Port Douglas manages a collection of premium holiday homes across Port Douglas and the surrounding region.
The business already had a strong portfolio of properties, but the website needed to do a better job of turning people searching for accommodation into direct bookings.
Our role was to rethink the website around that journey, making it easier to discover the right property, understand what makes it different and move through to booking direct.
The Challenge
The existing website had a strong portfolio of properties, but the user journey was making it harder than it needed to be for guests to find the right accommodation and book direct.
Property information was inconsistent, navigation needed simplifying, and the booking path through to Hostaway wasn’t as clear or intuitive as it could be.
There were also SEO and technical issues across the site, including outdated or duplicate URLs, inconsistent page structure and opportunities to improve how individual properties were presented in search.
The challenge was to rebuild the website around the guest journey, while also improving the technical and SEO foundations behind it.
BEFORE
The old property pages leaned on dense blocks of text and long, unstructured photo galleries, with no clear next step towards booking.
AFTER
The new homepage leads with the accommodation itself and a clear, guided path from search to stay.
SERVICES
What we delivered
The Outcome
A completely redesigned website with a clearer path from search and property discovery through to direct booking.
Guests can now more easily explore the accommodation collection, compare individual properties, check availability and move through to booking with less friction.
Behind the scenes, the site also has stronger SEO foundations, clearer property page structures and improved tracking through GA4 and Google Search Console.
The result is a website built to do more than showcase beautiful properties. It is designed to help Platinum Property Port Douglas get found, make choosing a property easier and support more direct bookings.
ON MOBILE
Property page — features at a glance
Search panel above the fold
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