Digital Marketing Services for Local Businesses
Done-for-you marketing that fixes the real problem.
Most agencies will sell you SEO, ads, or a new website before they understand what’s actually going on in your business.
We start with the problem.
Before we recommend anything, we figure out why the bookings aren’t coming in. Then we build the right solution around that and handle the execution so you don’t have to.
Not Ready to Hire a Marketing Manager?
For many local businesses, hiring an in-house marketing employee isn’t practical.
A full-time marketing manager can cost $80,000 to $120,000+ per year before superannuation, leave, training, software, and other business costs are taken into account. Even then, you’re relying on the skills and experience of one person.
With Local Lab Digital, you gain access to a team of specialists without the cost and commitment of building an in-house marketing department.
You’ll work directly with an experienced marketing strategist who helps identify priorities, develop a practical plan, and keep your marketing moving in the right direction. Behind the scenes, we draw on trusted specialists in areas such as websites, Google Ads, SEO, content, and design when needed.
The result is access to a broader range of skills, greater flexibility, and marketing support that can grow with your business.
Whether you need a one-off marketing blueprint, ongoing support, or a fully managed marketing package, we’ll help you focus on the activities most likely to generate enquiries, bookings, and growth.
01.
Google Business Profile setup and optimisation
Your Google Business Profile is the single most important piece of digital real estate for a local business. It’s what shows up when someone searches for what you do nearby, and most profiles are either incomplete, out of date, or not optimised to actually convert.
We set it up properly, clean up anything that’s working against you, and optimise it so you show up more often in local search and Google Maps.
What we handle:
Profile setup or full clean-up
Category and service optimisation
Photo and content updates
Review management guidance
Ongoing optimisation as part of your package
02.
Local SEO
Showing up on Google when locals are searching for what you do is one of the highest-value things a local business can invest in. Local SEO makes that happen without paid advertising.
We focus on the practical SEO foundations that make a real difference for local businesses, not technical rabbit holes or vanity metrics.
What we handle:
On-page SEO for your main website pages
Local directory setup and cleanup
AI search visibility optimisation so you show up in ChatGPT, Gemini and other AI-powered search tools
Google Analytics and Tag Manager setup so you can actually track what’s working
03.
Website Design & Development
Getting traffic to your website is one thing. Converting that traffic into enquiries is another. We build simple, fast, conversion-focused landing pages and websites designed to turn visitors into leads.
Built for your specific offer, your local audience, and the action you want them to take.
04.
Google Ads and Meta Ads management
When your digital foundations are solid, paid advertising can accelerate your results significantly. We set up and manage campaigns that are built to convert, not just generate clicks.
Advertising spend is billed separately. We manage the strategy, setup and ongoing optimisation.
What we handle:
Google Ads or Meta Ads campaign setup
Audience targeting and optimisation
Retargeting campaigns
Conversion-focused landing page improvements
Monthly performance reporting in plain English
05.
Social media management
Staying active on social media matters, but most business owners don’t have the time to plan it properly or stay consistent.
We help businesses stay visible online through practical social media planning, strategy, and direction without overcomplicating the process.
You supply the photos and videos from the business. We handle the strategy, planning, and direction to help you stay visible consistently online.
06.
Email Marketing
The most underused channel for local and regional businesses. Your past customers already know you, already trust you, and are more likely to book again if you stay in touch.
We set up your platform, write your welcome sequence and build a system that works while you’re busy.
Ready to Get Started
Let’s talk about what will work for you.
GET STARTED
