SERVICES
Marketing services for booking based businesses.
Here are the services we offer to help booking based businesses improve their marketing, get found and turn more interest into bookings.
HOW LOCAL LAB DIGITAL WORKS
Fix the foundations before adding more marketing.
Unclear positioning, weak offers and disconnected marketing can make every channel work harder than it should. We diagnose what is getting in the way, decide what deserves attention and help put the right work in place.
Founder Sasha Mason brings more than 20 years of marketing experience across business, government and regional organisations. Local Lab Digital leads the strategy, writing and practical marketing work, then coordinates trusted specialists when a project needs technical advertising, development or SEO expertise.
SIX CORE SERVICES
Choose the area that best matches what needs fixing.
If you are not sure, start with the Marketing Check-Up. You do not need to diagnose the problem before you contact us.
START WITH DIRECTION
Marketing Strategy and Support
Work out what is holding the business back, set the right priorities and keep the plan moving.
- Positioning, offers and priorities
- Practical marketing planning
- Ongoing strategic support
GET FOUND
Google Business Profile and Local Visibility
Strengthen how the business appears in Google Search and Maps when customers are ready to act.
- Google Business Profile optimisation
- Local search and website signals
- Reviews and reputation
GET CHOSEN
Website Strategy, Content and Messaging
Make the website and message easier to understand, trust and act on.
- Website structure and customer journey
- Positioning, copy and content
- Designer and developer coordination
STAY CONNECTED
Campaigns, Email and Promotions
Turn useful offers and ideas into focused marketing that gives customers a reason to respond.
- Campaign and promotion planning
- Email marketing and follow-up
- Content and message development
WORK SMARTER
AI for Business and Marketing
Use AI to make practical work easier without adding more tools, noise or unfinished experiments.
- Useful AI workflows
- Marketing and operations support
- Focused AI Hour sessions
BE VISIBLE IN AI SEARCH
AI Search Visibility
Help AI search systems understand the business, its services and why it is credible.
- Current visibility review
- Information and trust signals
- Prioritised AI Search Strategy
PRICING
Ways to work with Local Lab Digital.
Marketing Check-Up
A review, a 60-minute session and a concise 90-Day Marketing Action Plan.
Start hereMarketing Done Day
Six focused hours to finish agreed priorities. Three Done Days are $2,280, saving 20%, and can be used within six months.
View Done DaysOngoing Support
Essential, Growth and Marketing Partner support for businesses that need consistent momentum.
View monthly supportAI Hour
One focused priority, one useful setup and a practical way to keep using it.
Book an AI HourAI Search Strategy
See how the business appears in AI search and what to improve first.
Explore AI SearchTHE SENSIBLE FIRST STEP
If you are unsure what your marketing needs, start here.
Start with a Marketing Check-Up. We will work out what deserves attention before you spend on delivery.
Start with the Marketing Check-UpFrequently asked questions
Where should we start if we are not sure what marketing help we need?
Start with the Marketing Check-Up. For $395, Local Lab Digital reviews your marketing, meets with you for 60 minutes and prepares a concise 90-Day Marketing Action Plan covering the first 30 days, days 31 to 60 and days 61 to 90.
Do you work with booking based businesses outside Port Douglas?
Yes. Local Lab Digital is based in Port Douglas and works with booking based businesses across Australia. Services can be delivered remotely, with practical support shaped around the business, customers and location.
Can Local Lab Digital help with website design and website development?
Yes. We handle the website strategy, structure, messaging, content, customer journey and project brief. When specialist website design or development is required, we coordinate trusted designers and developers.
Do you provide Google Ads, Meta Ads and technical SEO?
We help decide whether these channels are right, then lead the strategy, messaging, landing page thinking and coordination. Trusted advertising or technical SEO specialists can handle specialist setup and ongoing platform management where required.
Can we book one-off marketing help instead of ongoing support?
Yes. The Marketing Check-Up, Marketing Done Day, AI Hour and AI Search Strategy are all one-off options. Ongoing Marketing Support is available when the business needs consistent help across the month.
How much does ongoing marketing support cost?
Essential is $1,000 per month, Growth is $1,750 per month and Marketing Partner is $2,500 per month. We recommend the level that matches the work the business actually needs.