Local Lab Digital

Sasha Mason

Founder and Marketing Strategist

Sasha Mason is the founder and marketing strategist behind Local Lab Digital, with more than 20 years of marketing experience. She works directly with booking-based businesses across Australia to understand their goals, develop practical marketing strategies, and improve how they’re found across Google, Maps and AI-powered search.

Sasha is the strategist and primary point of contact for every Local Lab Digital client, ensuring the right work is being done in the right order. When specialist skills are required, Local Lab Digital draws on a trusted network of experts across web development, paid advertising, SEO, graphic design and digital support to bring those strategies to life.

The idea for Local Lab Digital started while travelling around Australia in a caravan with my family.

Along the way, I kept seeing the same problem. Great local businesses were hard to find online. Google Business Profiles had incorrect information, websites were outdated or confusing, and many businesses had little to no digital presence at all.

As a traveller trying to find places to eat, stay, book, and visit, it became obvious how many good businesses were missing opportunities simply because customers couldn’t find them properly.

After more than 20 years working across marketing, digital, and business strategy, Local Lab Digital was created to help change that.

Today, how people search is changing again. Customers aren’t just using Google. They’re using Maps, social platforms and AI-powered search to decide where to go, what to book and which businesses to choose. Local Lab helps booking-based businesses across Australia make sure they’re ready for that shift.

Not sure what’s holding your marketing back?

We offer free marketing reviews for local and regional businesses. We’ll look at what’s working, what’s not, and where the biggest opportunities for growth are.

Book a Free Marketing Review

FAQs

Do I need a big budget to get started?

Nope.
We work with businesses at all different stages and build marketing strategies around realistic budgets, not inflated agency expectations.
Whether you’re starting small or ready to scale, we focus on practical marketing that makes sense for where your business is at right now.
Even modest ad budgets can work well when the foundations and strategy are right.

How long does it take to see results?

It depends on the type of marketing support, your industry, competition, and the current state of your online presence.
Some businesses start seeing improvements in visibility, enquiries, or engagement within the first few weeks, while longer-term growth through SEO and local visibility typically builds over several months.
We’ll always give you realistic expectations upfront and focus on building sustainable results rather than quick fixes.

How can you improve my online presence?

We help local businesses become easier to find, trust, and choose online.
That can include things like improving your Google Business Profile, strengthening your local visibility on Google, running targeted advertising campaigns, improving your website, and helping your business show up more consistently across search, Maps, reviews, and social platforms.
Everything is tailored to your business, your goals, and your local area so you’re not just attracting more traffic, you’re attracting the right customers.

What types of businesses do you work with?

We work with all kinds of local legends – tradies, restaurants, hotels, tour operators, and the businesses that keep our towns ticking. Each industry comes with its own quirks, and we know them well. That’s why our digital marketing isn’t one‑size‑fits‑all; it’s tailored, practical, and built to actually help your business grow.

How much do you charge?

We keep things simple with clear pricing and practical options designed for real businesses and real budgets.
Done-for-you marketing packages start from $950 per month, with flexible support built around your goals, priorities, and stage of growth.
Not sure what’s right for your business? Get in touch and we’ll point you in the right direction.

Ready to Get Started

Let’s talk about what will work for you.

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