CASE STUDY · REEF RESORT PORT DOUGLAS
Bringing consistency to marketing for a 30-villa resort
BACKGROUND
Reef Resort Port Douglas had an established brand and a great product, but its online presence had become inconsistent.
The website, villa descriptions, Google Business Profile and social media weren’t telling one clear story. Our role was to bring those pieces together and create a more consistent experience for guests.
The Challenge
Villa names on the website didn’t match those used on major OTAs, making it difficult for guests to compare accommodation and understand what they were booking.
The Wix website also needed modernising, its copy and structure needed improving for search and usability, the Google Business Profile contained outdated information and unanswered reviews, and social media was generating very little response.
THE WEBSITE
Copy rewrite and image workflow across the site · managed social and review responses
THE WORK
WHAT WE DELIVERED
The Outcome
Reef Resort now has a clearer and more consistent digital presence across its website, Google and social media.
Guests can more easily understand the accommodation options, the website is easier to navigate and better optimised for search, and the resort’s Google presence and guest reviews are actively managed.
On social media, we moved away from generic resort content and started telling the more personal story behind the business:
“We bought a resort. Here’s what we’re doing to improve it.”
That shift has significantly increased the reach and engagement of the resort’s content.
CONTENT VIEWS
63,907
↑ 62%
ENGAGEMENTS
7,333
↑ 53.9%
VIEWS FROM NON-FOLLOWERS
79.2%
“Local Lab transformed our digital presence and is delivering incredible results.”
Kelly Cook, Owner – Reef Resort Port Douglas
Free playbook · One afternoon to implement
Is your business invisible on Google Maps? Here’s the fix, and it’s free.
Get the five backend changes to your Google Business Profile that actually move the needle, tailored to your industry. No agency jargon, no guesswork, just the exact steps in the order to do them.
100% free · No credit card · Tailored to your industry
