AI Search Strategy
Can AI find, understand and recommend your business?
People are already using ChatGPT, Google and other AI-powered search tools to decide where to stay, who to book and which local business to choose.
But most businesses have no idea whether they appear in those answers, what AI is saying about them or why competitors are being recommended instead.
Find out where your business standsSearch is changing
Being visible on Google is no longer the full picture.
People can now describe exactly what they need and ask an AI tool to compare the options and recommend suitable businesses.
Where should a family of five stay in Port Douglas?
Who is the best physio near me for a running injury?
Which Cairns builder specialises in renovations?
Which local accountant works with small businesses?
AI tools pull information together based on what they can find, understand and verify across the web.
If your website is vague, your business information is inconsistent or there is not enough independent evidence about what you do, AI may struggle to include you. You may not know it is happening.
What we investigate
Find out what AI is saying about your business.
An AI Search Strategy goes further than checking whether your business appears for a few prompts. We investigate what is influencing the results and work out what needs to improve.
- Whether your business appears for relevant customer searches
- How accurately AI describes your business
- Which competitors are being recommended instead
- The sources AI appears to rely on
- Whether your services, location and ideal customers are clear
- Your website content and structure
- Your Google Business Profile and local search presence
- Your reviews, listings and business information
- Your authority, credibility and third-party mentions
- Gaps making your business harder to understand or recommend
What you will receive
A clear picture of where you stand and what to do next.
You will not receive a generic score or a long report filled with technical language. You will receive specific priorities based on your business.
AI search testing
We test commercially relevant questions across ChatGPT, Google’s AI search experiences and Perplexity. The searches are based on what your real customers are likely to ask, not a generic list of keywords.
Competitor comparison
We look at which businesses are appearing, how they are being described and what may be helping them get recommended.
Digital presence review
We review the main signals affecting how your business is found and understood, including your website, Google Business Profile, reviews, listings, content and online authority.
45-minute strategy call
We walk through the findings together, explain what matters and answer your questions. You will finish knowing what to focus on first and why.
Your 90-day action plan
Clear priorities. No giant DIY manual.
Your recommendations are organised into four practical areas so you know what matters now and what can wait.
Fix now
Correct missing, inaccurate or confusing information that makes your business harder to understand.
Build authority
Strengthen reviews, listings, partnerships, media and independent evidence that supports your reputation.
Improve content
Create or improve the pages and information customers need when deciding whether your business is right for them.
Monitor
Identify the searches worth testing regularly so you can see how your visibility changes.
Who it is for
Built for businesses that need to be found, trusted and booked.
The AI Search Strategy is designed for established local and regional businesses whose customers research and compare options before making an enquiry or booking.
It may be a good fit if:
- Your customers research businesses online before booking
- You rely on local discovery, recommendations or destination research
- You want to know whether AI understands what makes your business different
- Competitors appear when you test AI searches, but your business does not
- Information about your business is missing, outdated or inaccurate
- You want a practical plan before spending more on content, SEO or website work
How it works
From questions to a practical plan.
Tell us about your business
You complete a short questionnaire covering your services, customers, locations, competitors and commercial priorities.
We complete the research
We test relevant AI searches and review the online signals affecting how your business is found and understood.
You receive your strategy
We turn the findings into a focused 90-day action plan with clear priorities and practical recommendations.
We talk it through
During your 45-minute strategy call, we explain what we found, what matters most and what you should do next.
What is included
- AI search testing based on commercially relevant customer questions
- Competitor visibility comparison
- Website and digital presence review
- Google Business Profile, review and listing assessment
- Content and authority gap analysis
- Prioritised 90-day AI Search Action Plan
- 45-minute strategy call
Frequently asked questions
What you need to know.
What is AI search?
AI search is the growing use of tools such as ChatGPT, Google’s AI search experiences, Gemini and Perplexity to research options, compare businesses and receive direct recommendations.
Instead of searching a short phrase and opening a list of links, a customer can describe exactly what they need and ask the AI to suggest suitable businesses.
Is AI search strategy the same as SEO?
They overlap, but they are not identical. Traditional SEO often focuses on improving where a website appears in search results. AI search also depends on whether a system can understand the business, connect it with a customer need and find enough trustworthy evidence to recommend it.
A strong website and solid local SEO foundations still matter.
Can you guarantee that my business will appear in ChatGPT?
No. AI results can vary between platforms, users and searches. No one can guarantee that a particular business will be included.
We identify the gaps within your control and create a practical plan to improve the signals AI systems may use.
Do I need a new website?
Not necessarily. Your strategy may identify content, structure or technical improvements, but we will not recommend replacing your website unless there is a genuine reason to do it.
What type of business does this work for?
The AI Search Strategy is designed for businesses whose customers research and compare options before making an enquiry or booking.
That includes tourism operators, accommodation providers, hospitality venues, trades and home services, health and wellness businesses, allied health providers and professional services.
If being found, trusted and chosen online matters to your business, AI search visibility is worth understanding.
Can you implement the recommendations?
Yes. You can implement the plan yourself, use a Marketing Done Day for a defined block of work or talk to us about ongoing implementation.
There is no obligation to continue. You will still leave with a clear plan you can use.
Find out where you stand
Can AI confidently recommend your business?
You do not need to chase every new marketing trend. You do need to understand how customers are finding businesses like yours and whether your digital presence gives them a reason to choose you.
Book a free 30-minute chat